The Women's Boutique Franchise.

Join over 75+ franchise locations in the rewarding Mainstream Boutique journey.

Be in Business for Yourself, Not by Yourself.

Mainstream Boutique Corporate Team Photo in Vegas

Imagine a boutique where every piece tells a story, where style connects communities, and where your passion for fashion drives success. We help you create a space that reflects your vision, backed by expert guidance and a nationwide support network.

What’s Included:

Financing assistance to kick-start your dream

Help finding and securing the perfect location

Build-out guidance to bring your boutique to life

Comprehensive training and ongoing coaching

Tools, resources, and software for seamless operations

Marketing strategies tailored to your boutique

When you join Mainstream Boutique, you’re part of a collaborative network of franchisees who share ideas, insights, and inspiration.

Why Mainstream

How Mainstream Empowers Boutique Owners

Mainstream Boutique supports franchisees from startup to success, empowering each owner to achieve their business dreams.

Store Design

Site Selection & Real Estate Negotiations
Store Design & Build Out Guidance
Floor Plan Design & Fixture Layout
Construction Management
Strong Vendor Partnerships

Buying

'Mac and Me' Brand Exclusivity
Competitive Vendor Discounts
Exclusive Buying Co-op & Rebates
Innovative Buying Tools & Strategies
Styling & Merchandising Best Practices
30+ Years of Established Vendor Relationships

Operations

Pre & Post-Opening Support
Extensive Training on Business Operation
Business Planning
Dedicated Franchise Coach
Ongoing Support
Branded Retail Supplies

Marketing

Grand Opening Support
Email Marketing
Custom Graphic Designs
Social Media Strategy
Graphic Design & Visual Assets
PR and Media Outreach
Marketing Campaigns and Coaching

Customers Shopping at Mainstream Boutique

Don't Just Dream It, Own It.

Have you ever envisioned owning your very own fashion boutique but felt hesitant to make the leap? With Mainstream Boutique, it's not just a dream — it's a real possibility tailored to your success.

Take The Next Step

Mac and Me

Mac and Me is our exclusive brand, only available at Mainstream Boutique. Multigenerational, timeless, and exceptionally comfortable pieces with meaning.

Learn More

Supported By Our Team.

At Mainstream Boutique, you're never alone on your journey to success. Our dedicated team is here to guide, inspire, and provide you with the tools and resources you need. From initial planning to daily operations, we stand by you every step of the way.

The Process

Hear Some Success Stories

Explore the success stories of our visionary franchise owners. See the journey from aspiring entrepreneur to successful boutique owner, highlighting the creativity, determination, and community spirit that define our brand's legacy.

See Their Stories

Need more reasons to join Mainstream?

See Our Style

Customer Voices: Why They Choose Mainstream Boutique

See how we've touched lives and inspired loyalty. Imagine the impact you could make as a Mainstream Boutique franchise owner in your community.

"They are always friendly and helpful...and the owners are amazing ladies! 💕"

Tonya H.

"Everyone is sweet and welcoming. Great selection and unique pieces. Highly recommend!"

Kallie F.

"Love their online videos. Quick shipments, high-quality clothes. Always get compliments!"

Nichole H.

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Craft a Space Unmistakably Yours

Ready to bring your style to life? With Mainstream Boutique, you’ll get exclusive access to the iconic “Mac and Me” line and proven tools for success, you’ll stand out in the thriving fashion industry.

Start Your Ownership Journey