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The Women's Boutique Franchise.

Join over 75+ franchise locations in the rewarding Mainstream Boutique journey.

Be in Business for Yourself, Not by Yourself.

Mainstream Boutique Corporate Team Photo in Vegas
Opening a small business involves hundreds of decisions, from financing to construction, software systems, managing inventory and leading a team. We help franchisees realize their dreams by providing the resources needed to establish and operate a successful business. When you join Mainstream Boutique, you become part of a nationwide network of franchisees who share information and ideas to help each other succeed.
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Financing partners available
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Site assistance
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Build-out process and support
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Resources for business operations
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Retail systems and software
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In-depth training on retail operations
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Marketing plans and collateral
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Buying guidance and tools
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One on one business coaching
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Regular meetings with other franchisees

How Mainstream Empowers Boutique Owners

Mainstream Boutique supports franchisees from startup to success, empowering each owner to achieve their business dreams.

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Store Design

  • Site Selection & Real Estate Negotiations
  • Store Design & Build Out Guidance
  • Floor Plan Design & Fixture Layout
  • Construction Management
  • Strong Vendor Partnerships
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  • 'Mac and Me' Brand Exclusivity
  • Competitive Vendor Discounts
  • Exclusive Buying Co-op & Rebates
  • Innovative Buying Tools & Strategies
  • Styling & Merchandising Best Practices
  • 30+ Years of Established Vendor Relationships
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  • Pre & Post-Opening Support
  • Extensive Training on Business Operation
  • Business Planning
  • Dedicated Franchise Coach
  • Ongoing Support
  • Branded Retail Supplies
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  • Grand Opening Support
  • Email Marketing
  • Custom Graphic Designs
  • Social Media Strategy
  • Graphic Design & Visual Assets
  • PR and Media Outreach
  • Marketing Campaigns and Coaching
Customers Shopping at Mainstream Boutique

Don't Just Dream It, Own It.

Have you ever envisioned owning your very own fashion boutique but felt hesitant to make the leap? With Mainstream Boutique, it's not just a dream — it's a real possibility tailored to your success.
Take The Next Step

Mac and Me

Mac and Me is our exclusive brand, only available at Mainstream Boutique. Multigenerational, timeless, and exceptionally comfortable pieces with meaning.
Marie De Nicola and her Daughter Mac
Customers at Mainstream Boutique

Supported By Our Team.

At Mainstream Boutique, you're never alone on your journey to success. Our dedicated team is here to guide, inspire, and provide you with the tools and resources you need. From initial planning to daily operations, we stand by you every step of the way.

Hear Some Success Stories

Explore the success stories of our visionary franchise owners. See the journey from aspiring entrepreneur to successful boutique owner, highlighting the creativity, determination, and community spirit that define our brand's legacy.
Mainstream Boutique Owners

Need more reasons to join Mainstream?

Our Story

From a small bedroom, to the Oprah Winfrey Show, to over 70 stores in 24 states…

Discover Our Advantage

Discover what makes Mainstream Boutique a leader in style, community, and franchise success.

Join Our Family

Ready to turn your dream into a reality?

See Our Style

Mainstream Boutique Franchise Owners
Mainstream Boutique Franchise Owner
Mainstream Boutique Franchise Owner
Valentines Fashion On Display In a Mainstream Boutique
Mainstream Boutique Franchise Owner
Mainstream Boutique Franchise Owner
Mainstream Boutique Franchise Owner
Mainstream Boutique Fashion on Display
Mainstream Boutique Franchise Owner
Mainstream Boutique Franchise Owner
Mainstream Boutique Franchise Owners
Customers Checking Out at Mainstream Boutique
Fashion on display at Mainstream Boutique
Mainstream Boutique Franchise Owner
Mainstream Boutique Franchise Owner

Customer Voices: Why They Choose Mainstream Boutique

See how we've touched lives and inspired loyalty. Imagine the impact you could make as a Mainstream Boutique franchise owner in your community.
5 Stars
"They are always friendly and helpful...and the owners are amazing ladies! 💕"
Tonya H.
5 Stars
"Everyone is sweet and welcoming. Great selection and unique pieces. Highly recommend!"
Kallie F.
5 Stars
"Love their online videos. Quick shipments, high-quality clothes. Always get compliments!"
Nichole H.
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Begin Your Fashion Franchise Today

Step into the unique world of Mainstream Boutique. As a franchisee, you'll have exclusive access to our renowned 'Mac and Me' line, distinguishing your boutique in the thriving fashion industry.

Launch Your Legacy Today
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